Features

Explore your consumers. Test your ideas.

Nexus brings questionnaires, stimulus analysis, and conversations with synthetic personas into one platform.

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Nexus Agent

Start with what you want to understand. Nexus Agent helps you set up the right starting point and build your study.

Grounded in real consumer data

Synthetic personas are built from data collected from real consumers, giving your team different perspectives to explore throughout a study.

Built for enterprise

Secure infrastructure, role-based access, and data isolation keep your work protected across every layer.

Backed by

Start with what you want to understand.

Bring a question, hypothesis, or idea to Nexus and choose how you want to explore it. Start from a template or configure your study from scratch. Prefer more control? Set up each part of the study yourself in Labs.

Features

Three ways to interact with synthetic personas

Labs is where you run your research. Choose the approach that fits what you want to explore or let the agent pick for you.

Nexus Agent

Describe what you want to discover, and the Nexus Agent helps define the right approach, synthetic personas, and output format.

Questionnaire

Build and run structured questionnaires to explore consumer opinions at scale, compare responses across synthetic personas, and uncover patterns in your audience.

Stimulus analysis

Test concepts, ads, products, packaging, and other stimuli to compare consumer responses side by side and understand what drives their reactions.

Conversation with persona

Talk to a synthetic persona grounded in real consumer data to explore motivations, reactions, and perspectives in a more open-ended conversation.

Send more than one thing. Get more than one answer.

Send several creatives, concepts, or product experiences and see how each one performs across the same personas.

Creatives & campaigns

Ads, social posts, campaign materials, packaging, and labels.

Concepts and visual ideas

Early proposals, concepts, and strategic directions, before they're finished.

Product experience

Prototype and wireframe screenshots, landing pages, and flow or usability tests.

Bring your existing content into Nexus.

Import videos from YouTube or files from Google Drive directly into your work.

YouTube
Paste a public or unlisted YouTube link and use the video as a stimulus.
Google Drive
Select files directly from Drive without downloading them first.
Have a question? See the FAQ

FAQ

Questions about features and usage

What teams ask before running their first study in Labs.

What's the difference between the Nexus Agent and Labs?

How many stimuli can I compare at once?

Where do the personas come from?

Can I import stimuli from YouTube or Google Drive?

Do I have to start from a blank page?

Is Nexus Agent fully released?

How is consumer and client data handled?

How do I get started?

FAQ

Didn't find your question? See the full FAQ →

Ready to explore Nexus?

See how Nexus works with a real marketing question, from setup to results.

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