MARKETING DECISION INTELLIGENCE
We exist to support marketing decisions before the budget is committed
Galaxies is a Marketing Decision Intelligence company built for leading brands. We put the consumer at the center of the conversation, delivering a structured verdict within minutes on creative, claims, audiences, messaging, and products, anchored in real consumer signals.
Marketing has never had more answers. Yet none of them protects the decision.
Every tool explains the past with precision. But the future is what lands on the CMO’s desk every week. Making the right marketing decision has never been about choosing between A and B. It is about reading the consumer at the speed at which they change, understanding what the audience responds to, and getting the timing right between the signal that emerges and the campaign that goes live. Each of these layers lives in a different part of the organization, and the decision needs to connect all three before any of them becomes outdated. The more data enters the conversation, the slower the decision leaves the room. Meanwhile, consumers change, competitors launch, and the share that once belonged to your brand shifts to theirs.
The missing layer in the marketing stack.
Meet the three foundations of decision-making.
Every decision starts with real consumer data from your market. Each synthetic persona is a representation of a group of real respondents, not a character generated by a generic model.
Every analysis combines statistical rigor with human review. The verdict comes back with the evidence behind it and the rationale for how it was built, ready for you to defend in the boardroom with the same rigor used to produce it.
Every output includes audience evaluation, recommendations, preference ranking, rationale, and risk assessment. Ready to support the decision without relying solely on historical opinion.
From opinion to evidence-backed decisions.
Leading brands make decisions with Galaxies
Banking, consumer goods, beauty and personal care, food and beverage, iGaming, and technology
Data has become cheaper, but decisions haven’t become faster
Every company today can generate more analysis than it can actually use. Yet the more data enters the conversation, the slower the decision leaves the room. And it is in that gap that consumers change, competitors launch, and the share that once belonged to your brand shifts to theirs.
THE TEAM
The people behind the decision layer
Galaxies is built by a team working directly with marketing and insights leaders at some of Brazil's largest consumer brands.
