Event Makers Next
Galaxies × Makers Next
Your last customer research is already out of date. At Makers Next, Galaxies takes the stage to ask a harder question: what if you could test it before you launch, not after?
Talk 2 · Research and the AI Consumer · September 18, 2026 · Finca 5062, São Paulo
Details
Date
September 18, 2026
Speaker
Daniel Victorino
Talk
9:55 AM · “What if you could ask before you launch?” · Research and the AI Consumer
When the consumer stopped waiting
Research used to be the last step before a launch — expensive and slow enough that it got pushed to the back of the line, treated as a validation step instead of a starting point. Now asking is cheap enough, and fast enough, to move back to the beginning.
Talk to one person today, and you're only hearing half the decision. The other half happens somewhere you can't see — inside an AI that searches, compares, and recommends, before your campaign even launches.
Daniel Victorino, Galaxies' CEO & Co-founder, takes this on directly at Makers Next: what changes in a brand's decisions when the hypothesis can be tested before it becomes a plan.
Trends used to last weeks. Now they last hours
Research cycles run six weeks. Culture moves in 48 hours. That gap is the whole problem — it's why a CRM record from last quarter can't describe the person your ad is about to reach today, and why by the time slow research lands, it may already be describing someone who's moved on.
"If you're talking to one person, you're talking to half the decision."
— Daniel Victorino, CEO & Co-founder, Galaxies