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Food & Beverage

Anticipate trends, refine flavors, and package concepts that spark real desire and drive purchases.

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Food & Beverage

Anticipate trends, refine flavors, and package concepts that spark real desire and drive purchases.

Back

Food & Beverage

Anticipate trends, refine flavors, and package concepts that spark real desire and drive purchases.

Back

Food & Beverage

Anticipate trends, refine flavors, and package concepts that spark real desire and drive purchases.

Industry challenges

Track emerging trends like health and sustainability

Test flavors, formats, and consumption occasions

Create relevant differentiators at point of sale

Optimize packaging and messaging

Industry challenges

Track emerging trends like health and sustainability

Test flavors, formats, and consumption occasions

Create relevant differentiators at point of sale

Optimize packaging and messaging

Rapid testing. Deep insights.

Food and beverage brands use SYNTHETIC PERSONAS to explore product acceptance, understand dietary motivations, and evaluate packaging and messaging impact.

Simulate different consumption scenarios and anticipate real audience reactions before market entry.

Applications

Validate acceptance of a new plant-based line

Validate acceptance of a new plant-based line

Evaluate visual appeal of snack packaging

Evaluate visual appeal of snack packaging

Test flavor preferences for functional beverages

Entender preocupações sobre segurança em pagamentos

Measure the impact of health messaging on purchase intent

Criar segmentações comportamentais para crédito

Benefits

Launches more aligned with current preferences

Packaging and messaging with stronger appeal

Real understanding of consumption motivations

Agility in responding to market shifts

Benefits

Launches more aligned with current preferences

Packaging and messaging with stronger appeal

Real understanding of consumption motivations

Agility in responding to market shifts

Benefits

Launches more aligned with current preferences

Packaging and messaging with stronger appeal

Real understanding of consumption motivations

Agility in responding to market shifts

Benefits

Launches more aligned with current preferences

Packaging and messaging with stronger appeal

Real understanding of consumption motivations

Agility in responding to market shifts

Understand your consumer’s taste

The consumer intelligence of the future is within your reach. Discover how Galaxies can boost your results.