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Automotive

Transform vehicle purchase and after-sales experiences with precise insights into consumer preferences and validation of innovations that drive brand loyalty.

Back

Automotive

Transform vehicle purchase and after-sales experiences with precise insights into consumer preferences and validation of innovations that drive brand loyalty.

Back

Automotive

Transform vehicle purchase and after-sales experiences with precise insights into consumer preferences and validation of innovations that drive brand loyalty.

Back

Automotive

Transform vehicle purchase and after-sales experiences with precise insights into consumer preferences and validation of innovations that drive brand loyalty.

Industry challenges

Hyper-personalization of vehicle purchase and configuration experience

Validation of vehicle design, features, and technology

Development of marketing and communication campaigns per segment

Optimization of after-sales experience and connected services

Industry challenges

Hyper-personalization of vehicle purchase and configuration experience

Validation of vehicle design, features, and technology

Development of marketing and communication campaigns per segment

Optimization of after-sales experience and connected services

Quick tests. Deep insights.

Automotive companies use our SYNTHETIC PERSONAS to simulate preferences of different car buyer profiles, enabling highly personalized vehicle configurations and service packages. Discover what truly drives purchase decisions and brand loyalty.

Applications

Test acceptance of new interior/exterior designs

Validate usability of infotainment and driver assistance systems

Measure perceived value of electric and autonomous vehicles

Entender preocupações sobre segurança em pagamentos

Assess impact of launch campaigns and loyalty programs

Criar segmentações comportamentais para crédito

Benefits

Vehicle launches aligned with market expectations

Optimized marketing and communication strategies per segment

Increased customer satisfaction and loyalty through personalized experiences

Deep understanding of automotive consumer trends and demands

Benefits

Vehicle launches aligned with market expectations

Optimized marketing and communication strategies per segment

Increased customer satisfaction and loyalty through personalized experiences

Deep understanding of automotive consumer trends and demands

Benefits

Vehicle launches aligned with market expectations

Optimized marketing and communication strategies per segment

Increased customer satisfaction and loyalty through personalized experiences

Deep understanding of automotive consumer trends and demands

Benefits

Vehicle launches aligned with market expectations

Optimized marketing and communication strategies per segment

Increased customer satisfaction and loyalty through personalized experiences

Deep understanding of automotive consumer trends and demands

Innovate with Confidence

Innovate with Confidence

Innovate with Confidence

The consumer intelligence of the future is within your reach. Discover how Galaxies can drive results in Automotive.

The consumer intelligence of the future is within your reach. Discover how Galaxies can drive results in Automotive.

The consumer intelligence of the future is within your reach. Discover how Galaxies can drive results in Automotive.