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Explore our articles and discover how to use data, AI, and synthetic personas to innovate with greater precision.

What Is Nexus Chat: How to Talk to Your Target Audience Before Making Any Marketing Decision
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7 Questions Every CMO Should Answer Before Approving a Launch
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How to Test Price Ranges Before Launch: Methods, Simulation and Best Practices
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Galaxies joins the first Google AI Board Academy cohort and what it says about the next chapter of AI in Brazil
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Galaxies is one of the 8 finalists of KPMG Global Tech Innovator 2026 and what the cohort reveals about applied AI in Brazil
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Synthetic personas became specialized media coverage: what changes for teams that decide before launching
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Bradesco Seguros Case Study: How to Validate a Launch 10.5x Faster, with 93% Lower Cost per Respondent
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Synthetic Personas ROI: How Long Until the Investment Pays Back?
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Product Concept Testing with AI: Step by Step to Validate an Idea in Minutes
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How Much Does It Cost to Validate a Campaign with Synthetic Personas? Price Ranges, Scenarios and ROI [2026]
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Why artificial intelligence has not shortened marketing decision time
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How to Validate a Product Launch Before Investing: The Definitive Guide for CMOs and Marketing Managers
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