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Explore our articles and discover how to use data, AI, and synthetic personas to innovate with greater precision.
Why artificial intelligence has not shortened marketing decision time
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Synthetic Personas at the 2026 World Cup: how Galaxies is part of 365Scores’ largest audience project
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How to measure the success of an AI validation strategy: metrics, KPIs, and benchmarks for CMOs
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The CMO is investing to be found where the buyer is no longer searching
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Galaxies earns ISO 27001 certification and becomes the first synthetic personas company in the world with this level of information security
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AI-powered market research for the financial sector: how Bradesco Seguros uses synthetic data for regulated decisions
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Predictive Intelligence in the CPG Sector: How Go-to-Market Decisions Become Faster with Synthetic Data
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How to use AI to understand consumer behavior: what changed and what CMOs need to know in 2026
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Synthetic Personas in 2026: trends, technology evolution, and what to expect next
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Ferrari spent US$5 billion learning what synthetic personas would have revealed in hours
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Why an influencer’s campaign history doesn’t predict performance in your category
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How CMOs use predictive intelligence to plan campaigns with greater accuracy
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Galaxies
AI-powered market research for strategic decisions.